The ad given to the digital team. Now how to use the cape and mention that Olay Complete is now the #1 all day UV moisturizer? Let users spread their #1's in celebration. Olay asks "What's #1 for you?"
Cover photo pushes to the Facebook app where you can share what's #1 for you.
300 x 250 digital ad
Facebook app to upload photo and caption.
Post on your Facebook page.
Other calls to the #1 claim included a Pinterest takeover.